Purpose consulting for small businesses and creative entrepreneurs. We don't fix logos or run ads — we ask the question no one else thought to ask: why did you start this, and is it actually what you were made to do?
"Most struggling small businesses aren't failing because of bad marketing. They're failing because the owner lost the thread back to their purpose."
Somewhere between the dream and the daily grind, the thread gets lost. The passion that launched the business gets buried under operations, obligations, and other people's expectations. We find that thread. Pull it. And help you rebuild from there.
This is not traditional business consulting. You won't leave with a logo tweak or a social media calendar. You'll leave with something far more valuable — clarity. And clarity, it turns out, is the only business strategy that actually works.
Before strategy, before marketing, before anything — we trace your business back to the reason it exists. That's where the real work begins.
We don't chase volume. We help you find the audience that was always meant for you — the people who actually need what you do.
Crystal brings the business strategy. Nurisha brings the personal transformation. Together, we offer something no single consultant can.
Most struggling small businesses are not failing because of bad marketing or poor operations. They are struggling because somewhere between the dream and the daily grind, the owner lost the thread back to their purpose. Your job — our job — is to find that thread.
Every client comes in with a version of the same problem. We've learned to hear what's really being said — and to ask the question underneath the question.
"I'd been applying these frameworks for fifteen years. Reading the reimagined versions felt like seeing them for the first time."
Whether you're a mom-and-pop shop losing momentum, a creative with talent but no traction, or an entrepreneur who's drifted from the dream — this is where you come back to yourself.
Two coaches. One mission. We bring lived experience, certified expertise, and an unwavering belief that every person carries a purpose worth uncovering — and a story worth telling.
Ms. Crystal Brown is the founder and lead consultant of Frameworks Reimagined — purpose consulting for small businesses and creative entrepreneurs. She works with mom-and-pop shops, unique creatives, and passion-driven founders who have the heart but have lost the thread back to their purpose.
Her approach isn't traditional business consulting. Before strategy, before marketing, before anything — she asks the question no one else thought to ask: "Why did you start this, and is this actually what you were made to do?" That question, she's found, unlocks everything a business has been missing.
Ms. Nurisha Liggins is an author, keynote speaker, minister, and certified life and purpose coach whose name — Swahili for "to show light" — defines her calling. She brings that light in every form as a transformative coach, DEI professional, business strategist, and curriculum designer.
Nurisha has traveled the world delivering training to Fortune 500 companies and has helped countless individuals, ministries, and organizations discover their purpose and tell their story. She is the author of From Tools to Traits and creator of the signature Picture Purpose Coaching programs.
Everyone desires to find deeper meaning in their life. Through Picture Purpose Coaching, we offer tools and programs that help you uncover your unique gifts, talents, and calling — then help you "brand" your life's message for the season you're in right now.
Book a Session
From a single discovery session to an 8-week transformation — every program is designed to help you hear and act on your calling.
Your talents and gifts are treasures which have been calling you into purpose from day one. In this deep-dive session, we explore your gifts and help you figure out which ones require your focus right now.
Book this sessionA therapeutic and motivating discovery of self. Your pain calls upon your purpose — in The Master Plan, we explore your journey and craft the story and message you were called to share. God wastes nothing.
Book this programWhen sharing your story as part of a ministry, testimony, or speaking engagement, you need a clear and concise message. These sessions begin with brainstorming and lead to branding your message for ministry or business.
Book this programWe all need help bringing clarity to vision, dreams, and goals. These one-hour sessions bring structure to your vision and help you identify which steps to take to bring it to life — including products, branding, and marketing concepts.
Book this programSmall businesses and ministries go through seasons of growth where re-branding is necessary. These sessions help professionals and creative teams craft the story you want your consumers and community to hear.
Book this programLife's disruptions can be painful, yet purposeful. This program helps you discover where you are in your "in-between" season and coaches you through healing, recovery, discovery, repositioning, and reinvention for what's next.
Book this programLife's disruptions — divorce, death, dried up resources, disobedience, or new direction — guide you into a sacred season of reinvention. Ms. Nurisha Liggins has lived through five of them, and she shares her discoveries to guide you through yours.
Every gift, every wound, every season has been preparing you. Let's uncover the message you were created to share. And when you're ready to take that purpose into business — Frameworks Reimagined will be right there with you.
This is not traditional business consulting. You are not coming in to fix a logo or run Facebook ads. You are coming in to ask the question no one else thought to ask — and leave with something more valuable than a marketing plan.
Four ways to work with us — from a single clarity session to an ongoing partnership to a room full of entrepreneurs ready to reimagine.
"Where did you start? Where are you now? Where were you always meant to go?"
A deep-dive single engagement for business owners who need clarity before they can move forward. Most clients come in thinking they have a marketing problem. They leave knowing it was never a marketing problem at all.
Book the Audit"Let's not just find the direction. Let's walk it together."
Monthly ongoing consulting for business owners ready to do the work consistently. Not just a strategy session — a genuine partnership. We stay in it with you, month after month, until the vision is real.
Start the Retainer"Your dream is not a pipe dream. Let's prove it — together."
A half-day or full-day workshop for groups of small business owners and creative entrepreneurs. High energy, hands-on, and built around real transformation — not just inspiration. Nurisha joins as co-facilitator for the purpose coaching portion.
Book a Workshop"Speaking that plants seeds. Consulting that grows them."
Every talk ends with a clear next step — a workshop invite or discovery call offer. The story is the case study. We speak from experience, not theory, which is why the audience connects and some of them become clients.
Book a Speaking DateCrystal brings the business strategy. Nurisha brings the personal transformation. Together, we offer something no single consultant can — a complete inside-out business reimagining that starts with the person and ends with the plan.
Meet Both CoachesYou don't need more marketing. You need to know exactly who you are, who you serve, and why it matters. Everything else follows from there.
Fill out the form and one of our coaches will be in touch within 48 hours to discuss which program is the right fit for where you are right now.
We don't believe in one-size-fits-all coaching. Before anything else, we listen — so we can point you toward exactly what you need.
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Thank you for reaching out to Frameworks Reimagined. Your consultation request has been received and we will be in touch within 48 hours to match you with the right coach and schedule your free discovery call.
"You don't need more marketing. You need to know exactly who you are, who you serve, and why it matters. Everything else follows from there." — Frameworks Reimagined