Structure
Purpose · Business · Clarity

Built from pur pose.

Purpose consulting for small businesses and creative entrepreneurs. We don't fix logos or run ads — we ask the question no one else thought to ask: why did you start this, and is it actually what you were made to do?

4Core Services
2Expert Coaches
1Core Mission
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Purpose Audit
The Reimagine Retainer
Purpose Mapping
The Master Plan
Frameworks Workshop
The P.A.U.S.E.
Speaking Engagements
Audience Alignment
Business Reimagining
Purpose Audit
The Reimagine Retainer
Purpose Mapping
The Master Plan
Frameworks Workshop
The P.A.U.S.E.
Speaking Engagements
Audience Alignment
Business Reimagining
"Most struggling small businesses aren't failing because of bad marketing. They're failing because the owner lost the thread back to their purpose."

Somewhere between the dream and the daily grind, the thread gets lost. The passion that launched the business gets buried under operations, obligations, and other people's expectations. We find that thread. Pull it. And help you rebuild from there.

This is not traditional business consulting. You won't leave with a logo tweak or a social media calendar. You'll leave with something far more valuable — clarity. And clarity, it turns out, is the only business strategy that actually works.

What makes us different

03 Core principles
That change everything
01

We Start With Why

Before strategy, before marketing, before anything — we trace your business back to the reason it exists. That's where the real work begins.

02

Right Clients, Not More Clients

We don't chase volume. We help you find the audience that was always meant for you — the people who actually need what you do.

03

Inside-Out Strategy

Crystal brings the business strategy. Nurisha brings the personal transformation. Together, we offer something no single consultant can.

The Core Belief

Freedom
through
purpose.

Most struggling small businesses are not failing because of bad marketing or poor operations. They are struggling because somewhere between the dream and the daily grind, the owner lost the thread back to their purpose. Your job — our job — is to find that thread.

The framework
reimagined.

Every client comes in with a version of the same problem. We've learned to hear what's really being said — and to ask the question underneath the question.

"My business isn't growing"
Let's find who actually needs what you do
"I need more customers"
Let's find the right customers, not more customers
"My marketing isn't working"
Let's find out if you're speaking to the right person
"I don't know what's wrong"
Let's trace this back to why you started
"I'm doing everything right"
Let's find out if you're doing the right things for you
"I just need a better plan"
You need a plan built on your purpose — not someone else's blueprint
"I'd been applying these frameworks for fifteen years. Reading the reimagined versions felt like seeing them for the first time."
Dr. Mara Osei-Bonsu
Partner, Meridian Strategy Group
★★★★★

The distinction between knowing a framework and truly understanding it turns out to matter enormously in practice.

Get Started

Ready to
reimagine?

Whether you're a mom-and-pop shop losing momentum, a creative with talent but no traction, or an entrepreneur who's drifted from the dream — this is where you come back to yourself.

Coaches
The Team Behind the Work

Your Guides
to Purpose.

Two coaches. One mission. We bring lived experience, certified expertise, and an unwavering belief that every person carries a purpose worth uncovering — and a story worth telling.

Ms. Crystal Brown — Co-Founder, Frameworks Reimagined
01
Coach 01 / 02
Ms.

Crystal
Brown

Co-Founder · Lead Coach · Frameworks Reimagined

Ms. Crystal Brown is the founder and lead consultant of Frameworks Reimagined — purpose consulting for small businesses and creative entrepreneurs. She works with mom-and-pop shops, unique creatives, and passion-driven founders who have the heart but have lost the thread back to their purpose.

Her approach isn't traditional business consulting. Before strategy, before marketing, before anything — she asks the question no one else thought to ask: "Why did you start this, and is this actually what you were made to do?" That question, she's found, unlocks everything a business has been missing.

Founder & Lead Consultant, Frameworks Reimagined
Purpose Consulting for Small Businesses & Creative Entrepreneurs
Audience Alignment & Business Reimagining Strategist
Workshop Facilitator & Keynote Speaker
Purpose Audit Business Strategy Audience Alignment Brand Messaging Workshop Facilitation Speaking
Coach 02 / 02
Ms.

Nurisha
Liggins

Purpose & Reinvention Coach · Author · Keynote Speaker

Ms. Nurisha Liggins is an author, keynote speaker, minister, and certified life and purpose coach whose name — Swahili for "to show light" — defines her calling. She brings that light in every form as a transformative coach, DEI professional, business strategist, and curriculum designer.

Nurisha has traveled the world delivering training to Fortune 500 companies and has helped countless individuals, ministries, and organizations discover their purpose and tell their story. She is the author of From Tools to Traits and creator of the signature Picture Purpose Coaching programs.

Author · Keynote Speaker · Minister
Certified Life & Purpose Coach
Certified in REBT, CBT & NLP Therapies
Certified Community Psychology Specialist
Diversity, Equity & Inclusion Professional
Business & Ministry Development Strategist · Curriculum Designer
Purpose Coaching Reinvention DEI Training Life & Mindset Personal Branding Curriculum Design
Ms. Nurisha Liggins — Purpose Coach
02
Purpose
◆ Nurisha's Expertise
Picture Purpose Coaching

Uncover
What's Been
Inside
You All Along.

Everyone desires to find deeper meaning in their life. Through Picture Purpose Coaching, we offer tools and programs that help you uncover your unique gifts, talents, and calling — then help you "brand" your life's message for the season you're in right now.

Book a Session
Ms. Nurisha Liggins
Purpose coaching
"Light
in every
form."
— Ms. Nurisha Liggins

Our Coaching
Programs

From a single discovery session to an 8-week transformation — every program is designed to help you hear and act on your calling.

01
45-Minute Session

The Treasure Hunt

Your talents and gifts are treasures which have been calling you into purpose from day one. In this deep-dive session, we explore your gifts and help you figure out which ones require your focus right now.

Book this session
02
8-Week Program

The Master Plan

A therapeutic and motivating discovery of self. Your pain calls upon your purpose — in The Master Plan, we explore your journey and craft the story and message you were called to share. God wastes nothing.

Book this program
03
Purpose Mapping · Personal

Personal Branding

When sharing your story as part of a ministry, testimony, or speaking engagement, you need a clear and concise message. These sessions begin with brainstorming and lead to branding your message for ministry or business.

Book this program
04
Purpose Mapping · Vision

The Blueprint

We all need help bringing clarity to vision, dreams, and goals. These one-hour sessions bring structure to your vision and help you identify which steps to take to bring it to life — including products, branding, and marketing concepts.

Book this program
05
Purpose Mapping · Professional

Professional Branding

Small businesses and ministries go through seasons of growth where re-branding is necessary. These sessions help professionals and creative teams craft the story you want your consumers and community to hear.

Book this program
06
5–6 Week Program

The P.A.U.S.E.
Program

Life's disruptions can be painful, yet purposeful. This program helps you discover where you are in your "in-between" season and coaches you through healing, recovery, discovery, repositioning, and reinvention for what's next.

Book this program
Signature Program

The P.A.U.S.E.

Life's disruptions — divorce, death, dried up resources, disobedience, or new direction — guide you into a sacred season of reinvention. Ms. Nurisha Liggins has lived through five of them, and she shares her discoveries to guide you through yours.

P
Purposeful — discovering the meaning in your disruption
A
Authentic — grieving past seasons with honesty and grace
U
Uncovering — new talents and gifts for your next season
S
Surrendering — healing wounds and releasing what was
E
Emerging — stepping into who you were always becoming
Begin Your Journey

Your purpose
is waiting.

Every gift, every wound, every season has been preparing you. Let's uncover the message you were created to share. And when you're ready to take that purpose into business — Frameworks Reimagined will be right there with you.

Reimagine
Purpose Consulting

What We
Do.

This is not traditional business consulting. You are not coming in to fix a logo or run Facebook ads. You are coming in to ask the question no one else thought to ask — and leave with something more valuable than a marketing plan.

Who We Serve
Mom & pop shops losing momentum
Unique creatives with talent but no traction
Purpose-driven small business owners
Entrepreneurs disconnected from their passion
New founders who need purpose-first foundations

Our Services

Four ways to work with us — from a single clarity session to an ongoing partnership to a room full of entrepreneurs ready to reimagine.

Service 01
One-Time Engagement

The Purpose Audit

"Where did you start? Where are you now? Where were you always meant to go?"

A deep-dive single engagement for business owners who need clarity before they can move forward. Most clients come in thinking they have a marketing problem. They leave knowing it was never a marketing problem at all.

Book the Audit
What's Included
2-hour discovery session (virtual or in-person)
Business origin and purpose mapping
Current state assessment — what's working, what isn't, and why
Audience alignment review — are you speaking to the right people?
Reimagined direction document — a written roadmap of next steps
30-day follow-up check-in call
Best ForBusiness owners who feel stuck but can't identify why. Time commitment: One engagement, 2–3 weeks total.
Service 02
Ongoing Partnership

The Reimagine Retainer

"Let's not just find the direction. Let's walk it together."

Monthly ongoing consulting for business owners ready to do the work consistently. Not just a strategy session — a genuine partnership. We stay in it with you, month after month, until the vision is real.

Start the Retainer
What's Included
2 sessions per month (60 minutes each)
Ongoing purpose and strategy alignment
Social media presence review and recommendations
Audience growth strategy — getting in front of the right people
Accountability check-ins between sessions
Direct access via email or voice note between sessions
Monthly progress report
Best ForBusiness owners with momentum who need consistent guidance and accountability. Minimum 3-month commitment.
Service 03
Group Experience

The Frameworks Workshop

"Your dream is not a pipe dream. Let's prove it — together."

A half-day or full-day workshop for groups of small business owners and creative entrepreneurs. High energy, hands-on, and built around real transformation — not just inspiration. Nurisha joins as co-facilitator for the purpose coaching portion.

Book a Workshop
What's Included
Purpose mapping exercise for every participant
Business reimagining framework walkthrough
Audience identification and messaging workshop
Hot seat coaching — live consulting for 2–3 participants
Workbook and action plan each participant takes home
Nurisha as co-facilitator (purpose coaching segment)
Best ForEntrepreneur groups, chambers of commerce, women's business organizations, church business ministries, university entrepreneurship programs.
Service 04
Keynote & Conversion

Speaking Engagements

"Speaking that plants seeds. Consulting that grows them."

Every talk ends with a clear next step — a workshop invite or discovery call offer. The story is the case study. We speak from experience, not theory, which is why the audience connects and some of them become clients.

Book a Speaking Date
Signature Talk Topics
"Your Framework is Broken — And That's Why You're Stuck"
Entrepreneur conferences & business events
"From Pipe Dream to Proof of Concept"
Aspiring entrepreneurs & students
"Purpose is Your Business Plan"
Faith-based business events & church entrepreneurship programs
"Built Different: How to Build a Business That Sounds Like You"
Creative entrepreneurs
Strategic Partnership

The power of
inside-out.

Crystal brings the business strategy. Nurisha brings the personal transformation. Together, we offer something no single consultant can — a complete inside-out business reimagining that starts with the person and ends with the plan.

Meet Both Coaches
Nurisha co-facilitates workshopsHer purpose coaching expertise enhances every group experience, taking participants deeper than strategy alone can go.
Seamless referral pathwayClients who need deeper personal purpose work beyond business strategy are introduced to Nurisha for standalone coaching.
A complete transformationBusiness consulting that starts with the person, not the plan. Because the business can't grow beyond the clarity of its founder.
Ready to begin?

Clarity is the
strategy.

You don't need more marketing. You need to know exactly who you are, who you serve, and why it matters. Everything else follows from there.

Thank You
Submission Received

We've got
your request.

Thank you for reaching out to Frameworks Reimagined. Your consultation request has been received and we will be in touch within 48 hours to match you with the right coach and schedule your free discovery call.

What happens next · 01
We review your request
Crystal and Nurisha will review your submission and determine which coach and program is the best fit for where you are right now.
What happens next · 02
You'll hear from us
Within 48 hours you'll receive an email with a scheduling link to book your free 20-minute discovery call at a time that works for you.
What happens next · 03
Your journey begins
On your discovery call we'll listen, ask the right questions, and make sure you leave with total clarity on your next step — no pressure, no obligation.

"You don't need more marketing. You need to know exactly who you are, who you serve, and why it matters. Everything else follows from there." — Frameworks Reimagined